Our Fortune Tormenta and Prinx HiCountry tire families are designed to meet the specific needs of the CUV/SUV/LT market. We offer an extensive range of tire options, including highway terrain (H/T), all-terrain (A/T), rugged terrain (R/T), mud terrain (M/T), and a tire specifically designed for last-mile delivery and contractor pickup segments, the Fortune Tormenta LMD and the Prinx HiFleet.
With a total of 168 SKUs available across both brands, our tire offerings have received exceptional market feedback. In particular, the R/T tire has garnered rave reviews for its impressive performance and quiet operation.
Moreover, we have a strong presence in the high-performance and touring segments, with a growing lineup of 114 SKUs. The Fortune Viento and Prinx HiRace lines are tailored for ultra-high-performance applications, while the Fortune Perfectus and Prinx HiCity lines cater to the needs of touring vehicles.
Additionally, we are in the process of developing a 3PMS-rated four-season tire, which is scheduled to be introduced at the SEMA Show later this year, followed by a planned launch in the first quarter of 2024.
Overall, our tire offerings cover a wide range of applications, ensuring that customers have access to high-quality options that meet their specific requirements, whether it's for rugged off-road driving, high-performance scenarios or comfortable touring experiences.