As a Scandinavian company that makes tires in an area of the world where EVs are very popular, we have factored the needs of EV drivers into our product development process for several years. We formulate our rubber compounds to maximize comfort and efficiency — more than 90% of our tires are in the lowest categories of rolling resistance. We construct our tires to withstand heavier loads.
As the inventor of the winter tire and a leader in the winter space, we do make EV-specific winter products. Our winter EV tires, the Nokian Tyres Hakkapeliitta 10 EV and R5 EV, were tailored to acutely meet the challenges of torque, weight, noise and efficiency. There is a segment of drivers within the EV winter market that values these tailored benefits, and they have responded strongly to these offerings.
We will continue to develop innovations that serve the needs of EV drivers within our existing product lines, even in tires that are not classified as dedicated EV products.