Michelin Group is preparing for the future of electric vehicles (EVs), as are original equipment manufacturers, according to Pierluigi Cumo, North American director of Michelin brand and retail marketing.
Cumo noted, for example, the Michelin Defender 2, a passenger and CUV tire, is designed to handle the extra weight and torque of an EV.
Cumo addressed some key topics for Michelin at the mid-point of the year:
In terms of the "Michelin in Motion" campaign, what are some examples of how the company has supported "people, profits and planet"?
Michelin continues to lead the Movin'On Challenge Design program, which recently concluded the 22nd edition of its annual global design competition with a jury meeting held in Greenville, S.C. This year's theme, "Delivered — Bringing People What They Need," resulted in 108 entries from 34 countries.
All entries were focused on delivering essential services to people living in underserved areas of the world. The proposals were reviewed by a jury of eight design leaders from global mobility companies and design schools.
This year's jury meeting also featured a Mobility Roundtable with design leaders and representatives from all three transportation domains — ground, aviation and maritime — with a focus on how these domains are becoming increasingly interconnected and the growing influence of design on the transformation of mobility. Teams from Spain and India were selected as the winners for the 2022 competition, inspiring others to find a way to create motion for life throughout the world.