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July 22, 2022 03:15 PM

Gills Point S finds sales ‘soft' so far in 2022

Tire Business
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    Business has been soft so far this year at Gills Point S Tire & Auto Service, with 36 locations spread across the continental U.S.

    According to Eric Gill, CEO and president of Gills Point S, headquartered in Portland, Ore., business at locations in the West have performed better than those in the East. Customers are hesitant to purchase big-ticket items such as tires, and when they do, some are stepping down to value tiers.

    Gills Point S operates 36 locations, in the Northwest and in the New England area, and has acquired four stores over the last six months: Canaga Point S Tire & Auto (Lebanon, Ore.); Canaga Commercial Tire & Auto (Halsey, Ore.); Gills Point S Tire & Auto Service, Raleigh Hills (Portland); and Gills Point S Tire & Auto Service, Prineville (Prineville, Ore).

    How would you describe business thus far in 2022?

    Our business sales have been soft so far in 2022.

    How did your 2021 sales compare with 2020?

    We are flat compared to our sales in 2021.

    How do you expect your 2022 sales to compare with 2021?

    We expect 2022 sales to be flat to slightly off from our 2021 sales.

     

    Eric Gill

    How would you describe consumer confidence/spending in your market(s)?

    We would describe consumer confidence in spending in our markets as conservative, with a slowdown from spending compared to last year.

    What kind of differences do you see in business in the West compared with the locations in the East?

    Our West locations are outpacing the East at this point. Our East locations are much more seasonal and weather dependent.

    How has your association with Point S helped your business?

    During supply shortages, Point S does a good job of pivoting to non-traditional brands in order to help maintain supply to the locations and decrease the impact of the shortages on its members.

    What shifts in consumer buying behavior have you seen?

    Repair and maintenance have been stronger than tire purchases. We are seeing some hesitancy from customers in investing in larger tire purchases.

    Have you been able to pass along tire manufacturer price increases?

    For the most part, yes, we have.

    How have customers reacted?

    We have seen some migration to stepping down a tier to more value pricing.

    Have you increased your labor rates to customers this year? By what percentage?

    Yes, 10-15%.

    What types of product shortages have you experienced this year?

    Most all products, everything from parts to tires to accessories.

    What have you done to offset the shortages?

    We have had flexibility on brand preference and have negotiated deals with other suppliers.

    What kind of trends are you seeing in the marketplace? How is your company reacting to them?

    We are seeing price increases and labor increases. We are staying current with the market and trying to be flexible.

    What do you see as your biggest challenge for the second half of the year?

    Our biggest challenge will be adapting to the ever-changing labor market and consumer market.

    What were some of the procedures/changes your company implemented to tackle those challenges?

    We have been revamping our employee training, promoting from within, adapting budgets to reflect spending trends and setting achievable goals to make employees feel motivated.

    Are you experiencing staffing shortages? What are you doing to attract qualified job applicants?

    Yes, we are aggressively recruiting, taking care of existing staff and focusing on promoting retention from within.

    Have you been able to increase wages this year? If so, by what percentage?

    Yes, 5%-plus.

    Related Article
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