LONDON — Zhongce Rubber Group Co. Ltd. (ZC Rubber) has forged a global partnership with Arsenal Football Club Ltd. to be the soccer team's official global tire partner.
As such, ZC Rubber will have a "significant" marketing presence at all Premier League, Emirates FA Cup and Carabao Cup games played at Arsenal's home stadium in North London for three years, starting Dec. 2.
Founded in 1886, Arsenal is a premier English men's soccer team with a rich history of success. It currently leads the English Premier League,
ZC Rubber said the partnership will allow it to showcase its brands and commitment to global customers. It will connect with consumers through LED field ads, a presence on the team's social-media platforms, player interactions and official club gifts.
ZC Rubber Vice President Henry Shen said the partnership will help the company expand its brand awareness in global markets. "We will be together with our customers and partners and expand our market share with our premium products featuring safety, value, and excellent performance. This is our commitment to consumers worldwide."
Hangzhou, China-based ZC Rubber — which goes to market with the Arisun, ChaoYang, Goodride, Trazano and WestLake brands — also will organize events for its distributors and partners, offering them the unique opportunity to experience the soccer matches at Arsenal's stadium.
The tire maker said it shares a common vision with Arsenal for sustainable development toward a green and sustainable future.
Juliet Slot, Arsenal's chief commercial officer, said ZC Rubber is its seventh new partner in recent months, in addition to other renewals, including itsshirt sponsorship with Emirates.
"There's never been a better time to join Arsenal and it's great to have ZC Rubber with us on our journey."
ZC Rubber maintains a European commercial headquarters in Frankfurt, Germany, and a European technical center in Hanover, Germany.