Yokohama targeting pickup/SUV and CUV markets with Geolandar X-AT, X-CV

YTC photo
The Geolandar X-AT is designed for “ultimate” off-road performance without sacrificing on-road comfort.

HENDERSON, Nev. — Yokohama Tire Corp. (YTC) is making a serious pitch for the pickup truck/Jeep/SUV and CUV crowds with a pair of new tires in the Geolandar product line, the X-AT extreme all-terrain and X-CV crossover/luxury SUV tire.

Designed for pickup trucks, Jeeps and SUVs, the X-AT goes on sale July 1 with 27 sizes planned, covering rim diameters of 15 to 22 inches, including some Load Range F SKUs for heavier carrying capacities, YTC said.

The Geolandar X-AT offers "ultimate" off-road performance without sacrificing on-road comfort, according to Bob Abram, senior manager of product, making it a solid performance upgrade for a variety of pick-up trucks and SUVs regardless of where or how they're driven.

YTC is backing the X-AT with a 45,000-mile limited treadwear warranty has designed the tire with a dual sidewall design, which allows the consumer to choose the appearance they like better.

"With the GEOLANDAR X-AT, Yokohama now has one of the most complete light truck tire lineups in the market."

Photo
YTC image

The X-AT with a 45,000-mile limited treadwear warranty.

Other features include:

  • Off-road traction is enhanced by large "dynamic" shoulder blocks that are varied in length to create a biting edge and promote mud- and stone-ejection, along with angular center blocks for extra strength and grip.
  • Off-road durability and improved puncture resistance are assured thanks to Yokohama's Geo-Shield technology, which features multiple sidewall plies, a high turn-up carcass and a full nylon cap.
  • Long tread life thanks to Yokohama's HD2 compound comprising a triple-polymer blend engineered for cut- and chip-resistance and extended life.
  • A quiet, comfortable ride thanks to zig-zag tread grooves that interrupt airflow to limit pattern and road noise.

For the CUV/luxury SUV segment, YTC is offering the Geolandar X-CV in 23 W-speed-rated sizes, covering nearly all 18- to 22-inch rim diameter luxury SUV/crossover fitments, running 255/55R18 to 275/40R22. The tire is on sale in the U.S.

Photo
YTC image

The X-CV is backed by a 50,000-mile limited treadwear warranty is offered with YTC’s 30-day “Satisfaction Guaranteed” trial period. 

The X-CV is built for long-lasting, powerful all-season traction and braking, Mr. Abram said, combing luxury and performance attributes into one product.

Features include:

  • an asymmetric tread pattern coupled with 2D and 3D sipes for reliable, short-stopping distance in wet and wintery conditions;
  • long-lasting tread life derived from a wide, flat construction profile that provides a rectangular contact patch which distributes stresses evenly for long, even wear;
  • einforced shoulder and two centers rib for "enhanced" stability and dry handling; and
  • a staggered tread pattern in a five-block sequence for reduced pattern and road noise.

It's backed by a 50,000-mile limited treadwear warranty is offered with YTC's 30-day "Satisfaction Guaranteed" trial period.

YTC did not provide pricing information for either tire. Both tires are built in Yokohama plants in Japan.

Letter
to the
Editor

Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].