MOUNT PROSPECT, Ill. — Vogue Tyre & Rubber Co. is celebrating its 110-year anniversary in 2024 with the introduction of the Blue Stripe tire.
Instead of Vogue's traditional whitewall with a gold stripe, the classic Blue Strip line will feature a whitewall with a blue stripe.
The custom-built radial Blue Stripe will come in five popular sizes: 215/70R15; 245/45R19; and 245/40R20 for passenger cars; and 285/45R22 and 305/35R24 for SUVs, crossovers and light trucks.
"110 years in business is something to celebrate. With our legacy of providing the most distinctive tires, we wanted to introduce a special tire. The Custom Built Radial Blue Stripe looks amazing and fits in nicely with our White & Gold and White & Red lineup," Vogue President Greg Hathcock said.
"Most of the tires have been spoken for by our wholesale partners already, and we expect sell-through to happen very quickly," Executive Vice President Kevin Goyak added.
"We teased images of the tire starting in late October and our fans are lining up to take delivery as soon as possible. We are also starting our advertising blitz in December, and we are working with our Vogue Tyre celebrity influencers to get the word out."