SANTA ANA, Calif. — Yokohama Tire Corp. has produced six Tire Tips videos, hosted by veteran racer and Team Yokohama member Tanner Fous, to help promote the industyr's National Tire Safety Week.
The short videos explain to consumers various aspects of tire safety and care in a fun, fast-paced presentation, the company said, and appear on Yokohama's social media channels and website under Tires 101.
"We believe having a motorsports legend like Tanner — who has raced just about everything — explain to viewers the importance of tires and tire safety in an amusing, easy-to-follow format will really help get the message across,"Alan Holtschneider, Yokohama's director of marketing, said. "Tires influence the braking, steering, comfort, handling, safety and fuel efficiency of the vehicle, and they are also the only parts that actually touch the road."
Yokohama's Tire Tips topics include: tire pressure, tire rotation, alignment, tread depth, tire pressure monitoring system and choosing the right tire for a vehicle.
