ALLEN PARK, Mich. — Uniroyal's iconic Giant Tire is lit pink during October to spread awareness on breast cancer and metastatic breast cancer.
The tire — an 80-foot-tall 12-ton landmark along I-94 at the Uniroyal sales office in Allen Park — glowed green and pink on Oct. 13, Metastatic Breast Cancer Awareness Day.
Uniroyal, part of Michelin North America Inc., also is donating $1,000 to METAvivor Research & Support, an organization that helps people with stage 4 metastatic breast cancer, which is cancer than has spread to other parts of the body and is not curable, Uniroyal said.
"For several years, Uniroyal has spotlighted Metastatic Breast Cancer Awareness by lighting the Uniroyal Giant Tire in pink, green and teal," Uniroyal brand director Michelle Grim said. "The Giant Tire is a landmark in the Detroit area and represents the brand's long heritage. We want part of that heritage to highlight and promote metastatic breast cancer research."