NASHVILLE, Tenn. — Bridgestone Americas Inc. has launched the Turanza QuietTrack, an all-season touring tire that offers upgraded performance over the Serenity Plus it's replacing.
The tire, which launches in 37 sizes, is backed by a 80,000-mile limited mileage warranty.
"The Turanza QuietTrack tire is packed with the latest game-changing innovation from Bridgestone,” said Erik Seidel, president, consumer replacement tire sales, U.S. and Canada, Bridgestone Americas Tire Operations.
“Based on consumer insights, we know wet, winter and wear performance are the top considerations for drivers purchasing a new set of tires. The Turanza QuietTrack tire exceeds expectations in each of these important attributes, while also providing a comfortable, quiet ride.”
The new tire offers a 20-percent improvement in wet traction and 44-percent improvement in snow traction over its predecessor, the Turanza Serenity Plus, the company said.
The Turanza QuietTrack tire is engineered with four new Bridgestone technology packages:
- QuietTrack Technology, a noise-dampening technology exclusive to Bridgestone to prevent high-frequency noise and ensure a quieter ride;
- ComfortCruise Technology, which leverages a rounded contact patch and optimized tire casing shape to reduce road vibration for a smoother, more comfortable ride;
- HydroTrack Technology that uses full-depth tread grooves and open shoulder slots to improve water evacuation and reduce the risk of hydroplaning; and
- EdgePerformance Technology, a proprietary, full- depth tread designed to maintain performance across its 80,000-mile life span.
The Turanza QuietTrack is available in 37 sizes covering 15- to 20-rim diameters for 86-plus-percent coverage of cars on the road.
Sizes start at 195/65HR15 and run through 245/45VR20 and include 10 extra-load SKUs.
Pricing starts at $132.99, according to data posted on bridgestonetire.com.