Toyo, long entrenched in the off-road and overlanding communities, said enthusiasts want a better-performing all-terrain — and all-weather — tire for their EV truck or SUV.
"They are marketed as adventure vehicles, and (buyers) want to use them that way," Todd Bergeson, senior manager, product planning and technical services, Toyo USA said.
EV truck buyers, he said, are made up of two groups: truck enthusiasts with an interest in EVs, and EV enthusiasts who want more out of their vehicle. In both cases, they want performance in extreme conditions.
Toyo looked to the Open Country A/T III — its most popular tire from its flagship line — as the starting point for the new EV tire. The treads on the two tires look similar, though elements of the EV version have been redesigned to reduce drag.
"It was developed specifically for electric vehicles, understanding the challenges of weight and range efficiency, and that the all-weather factor plays a big role," Bergeson said Oct. 31. "We really focused on two main factors: rolling resistance and aero."