Prinx Chengshan launches new Fortune Tires website

LOS ANGELES — Prinx Chengshan Tire North America Inc. has launched a Fortune Tire brand website for North American dealers and customers.

According to Fortune, the website, fortunetireusa.com, showcases the brand's "commitment to quality" and is easy to navigate, improving the user experience.

The website also has a tire registration link, allowing consumers to register their tires in the event of a recall.

The website includes product information and marketing tools, as well as a link for those interested in becoming a dealer for Fortune products.

Fortune Tires entered the North American market three years ago, offering a line of passenger, light truck, truck and bus radial and special trailer tires.

Ken Coltrane, vice president of marketing/product development of Fortune Tires, called the website "an important extension of our brand, and we are confident it will be a valuable resource for drivers and dealers alike."

Samuel Felberbaum, president of Fortune Tires, said the brand is "constantly striving to improve and evolve, and our new website is just one way that we are doing so. We are confident that it will be a valuable resource for drivers and dealers looking for reliable, high-quality tires, and we look forward to serving the North American market for years to come."

Earlier this year, Prinx Chengshan announced it was offering five sizes of its Fortune-brand all-weather commercial light truck tire for the last-mile-delivery vehicle segment.

The Tormenta LMD FSR103 is an all-weather, commercial highway light truck tire designed for commercial vans and multi-purpose vehicles that transport heavy loads.

Prinx Chengshan North America is asubsidiary of Prinx Chengshan (Shandong) Tire Co. Fortune is one of four brands the Chinese tire maker uses in the market.