ROME, Ga. — Pirelli Tire North America Inc. (PTNA) has renewed and extended marketing partnerships with the Trans Am racing series and with the Sportscar Vintage Racing Association (SVRA) through 2024.
Pirelli also disclosed that it's begun testing 18-inch race tires for the Trans Am's headlining TA class, which may be adopted starting in 2020. This would bring the cars on the track closer in appearance to those on the road, Pirelli said.
At the same time, Pirelli's deal with the SVRA makes the Pirelli brand the "Official Street Tire" of the vintage racing organization. Pirelli and the SVRA also announced Trans Am and SVRA will share a few weekend race events next season as part of their "Speed Tour."
Financial terms of the deals were not disclosed.
" … (the Trans Am) agreement enables us to reinforce our links with iconic American car manufacturers, and further enhance the connection between road and track with our high-technology P Zero products," PTNA CEO Marco Crola said.
"This same technology is also seen in our Pirelli Collezione tires for classic cars, which combine classic looks with modern know-how, underlining the importance of the SVRA series to our portfolio as well."
The Trans Am Series, which dates to 1966, offers a range of classes that include production-based entries all the way up to the 850-plus horsepower TA Class — which features cars such as the Ford Mustang, Chevy Camaro and Corvette and Dodge Challenger.
These relationships complement Pirelli's road-to-track philosophy perfectly, the company said, in that the lessons learned from competition are put into practice on street tires.
"It's a pleasure for us to extend the partnership with Pirelli, which is an extremely popular move among drivers and teams as well," Trans Am Series President John Clagett said. "Pirelli is an iconic brand that stands for performance and style, with a commitment to competition and technical excellence that fits in perfectly with our own."
SVRA President and CEO Tony Parella added: "The renewal of the partnership with Pirelli is an ideal match for SVRA, given our mutual commitment to support and promote vintage racing by providing our drivers with tires that are perfectly suited to the needs of their classic cars that are still driven flat-out in close competition."