NEW YORK — Nexen Tire America Inc. is illuminated across one of America's most iconic buildings.
The Richfield, Ohio-based tire maker has launched an advertisement campaign at Madison Square Garden in New York, home of the New York Rangers NHL professional team.
Late last year, Nexen was named an Official Tire Partner of the Rangers during this season. The Rangers, one of the NHL's top teams this year, are among the Original Six hockey franchises.
Throughout the partnership, the Nexen Tire logo and advertisement will appear on several marketing assets, including digitally enhanced dasherboards, billboards, in-arena branding and signage at Madison Square Garden.
The ad will appear at Madison Square Garden in New York until January 14.
In addition, the tire maker will work with the Rangers in several unique initiatives for fans.