The tire industry has been busy building new products for the CUV, SUV and light truck segments. Here are some of the notable product launches over the past year.
New light truck tires expand marketplace
Katy, Texas-based tire importer American Omni Trading has expanded the portfolio of its Lancaster brand of passenger and light truck tires, adding 33 sizes across multiple product lines. Some of the new sizes include: nine sizes for the LR-66 and LX-01 products for late model CUVs and SUVs; eight sizes for the LS-07 H/T line, with fitments between 17-inch and 20 inch; 12 metric and LT sizes for the LS-37 all-terrain line; and three sizes for LS-68 M/T traction line, including an updated tread pattern.
Apollo Tyres Ltd. launched it Vredestein Pinza HT, a highway all-season tire designed for trucks, SUVs and CUVs, to the U.S. market late in the year.
According to Apollo, the tire's unique features include a symmetric pattern molded from an all-season tread compound that is intended to improve treadwear. The tire's large shoulder blocks help the vehicle's cornering ability, Apollo said, while providing improved handling in vehicles with a higher center of gravity or under heavy loads.
Goodyear expanded its Cooper Discoverer portfolio with the launch of the Cooper Discoverer Road+Trail AT, an all-terrain iteration that carries a Three Peak Mountain Snowflake (3PMS) designation for winter traction.
The tire was engineered to deliver a smooth, quiet ride regardless of terrain, both on and off road, and features thick interlocking tread lugs that boost performance in wet and dry conditions.
The Discoverer Road+Trail AT comes with a 65,000-mile limited treadwear warranty and is available 36 sizes, covering 15- to 22-inch rim diameters, outfitted for a range of SUVs, mid-size and light-duty pickup trucks.
Goodyear expanded its line of Wrangler SUV/light truck tires late last year with the Wrangler Workhorse HT, an all-season tire designed primarily for highway use on a wide range of the most popular SUVs and pickup trucks on the road today.
Engineered to deliver "dependable" all-season traction, the Wrangler Workhorse HT features a long-wearing tread compound for extended tread life and traction in wet, dry and light snow driving conditions and is backed by 60,000-mile limited treadwear warranty.
In December, Goodyear expanded its Wrangler portfolio again with the launch of the all-season Wrangler Steadfast HT light truck/SUV tire line, which the company is calling its "strongest performing highway tire to date."
Designed with an "innovative" tread and sidewall design for long treadlife and a comfortable ride, the Wrangler Steadfast HT launches in 22 sizes covering 16- to 22-inch rim diameters, suitable for fitment on vehicles like the Chevrolet Silverado, GMC Yukon, Lincoln Navigator, Ford F-150 and Expedition and Lincoln Navigator.
Goodyear upgraded the Mastercraft Courser Trail HD line, with a deeper, thicker rubber on the tread and in the sidewall. The Trail HD has an aggressive appearance to convey a tough, durable performance, and rounded out with improved wet and winter performance, the company said.
Hercules Tire & Rubber Co., a subsidiary of American Tire Distributors Inc., released the TIS TT1, a premium maximum-traction, all-season mud-terrain tire.
The TIS TT1 by Hercules has two distinct shoulder designs to allow consumers to customize their vehicle and an aggressive tread pattern design that Hercules said provides improved grip in extreme conditions. It is equipped with bolstered shoulder lugs, performance infused tread block elements and a reinforced three-ply sidewall for added security, Hercules said.
Kenda Tire's aggressive Klever M/T2 (first announced at SEMA 2021) is having a strong first season on the track, and the company just announced new versions with raised red lettering on both the M/T2 and Klever R/T.
The Klever M/T2 KR629 debuted earlier this year in retail showrooms and this spring on the off-road racing circuit. Specifically on some 35- and 37-inch sizes, Kenda also revealed a raised red-letter sidewall that will be featured on the M/T2 and the R/T. This is the first "true" red-letter rubber lettering offered in the marketplace and honors Kenda's winning racing heritage, the company said.
Michelin North American Inc. added products for its BFGoodrich and Uniroyal brands.
Michelin developed a heavy-duty application of its HD-Terrain T/A KT light truck tire engineered for intense conditions and tested in the most punishing environments for tires, Michelin said.
In the Uniroyal brand, Michelin — responding to the demand for larger vehicles — launched the Uniroyal Laredo HT and Laredo AT.
The Laredo HT is an all-season highway tire for light-duty pickup trucks and SUVs, designed for "confidence on the road" whether driving on the highway or taking a long road trip. The tire comes with a 60,000-mile limited treadwear warranty.
The Laredo AT is an all-season tire designed for both on- and off-road driving in light-duty pickup trucks and SUVs. It features staggered shoulder blocks for "traction you can trust" as well as a "reliable" tread compound for long-lasting, consistent treadwear on the highway, the tire maker said.
Michelin also upgraded the Defender 2 tire in the Michelin brand for crossover utility vehicles (CUVs) and passenger vehicles, backing the product with an 80,000-mile treadwear warranty and an expansion of the size range into 19- and 20-inch rim diameters.
The Defender 2 tire is designed to handle the extra weight and torque of small SUVs, minivans and electric vehicles, Michelin said.
Nokian Tyres P.L.C. has unveiled an American-made, all-terrain tire, the Nokian Tyres Outpost nAT, which is set to replace the Outpost AT in the tire maker's lineup.
Nokian said the nAT stands for North American all-terrain or new all-terrain, as the product was designed to be sold exclusively for drivers in the U.S. and Canada. It will be manufactured at the Nokian plant in Dayton, Tenn.
Nokian Tyres Vice President of PCT North America Tommi Heinonen said the tire "will build on its predecessor, the Outpost AT, because it is tailored to drivers here in North America."
Prinx Chengshan Tire North America Inc. has expanded its line of Fortune Tormenta LMD FSR103 light-truck tires, adding nine sizes to the product designed for the last-mile delivery (LMD) vehicle segment. The product is an all-weather commercial light-truck tire designed for use on commercial vans and pickup trucks.
Sailun Tire Americas (STA) is rolling out its RoadX associate brand to the U.S. market, initially through a preferred distribution agreement with the Independent Tire Dealers Group (ITDG).
The product portfolio for the U.S. market has been under development for nearly four years and has benefited from the opening of STA's research and development center in Chattanooga, Tenn. The timing of the U.S. rollout coincides with the ramping up of production capacity at the Cambodian plant.
The brand rolls out in the U.S. in five passenger/SUV lines — RXMotion all-season, RXQuest AT all-terrain, RXQuest HT and RXQuest C11 last-mile delivery and RXMotion SUV — with additional lines being developed.
A sixth line, the RXQuest RT rugged-terrain tire, is in final design/testing phase ahead of a third-quarter launch, with 36 sizes on tap, in metric, LT-metric and flotation configurations.
The RXQuest will carry the industry's 3-Peak Mountain Snowflake designation for winter traction.
Sentury Tire USA's Landsail Tires and Delinte Tire brands launched new crossover SUV/CUV tires at the 2022 SEMA Show in Las Vegas. The new Stormblazer Crossover, a hybrid tire created for popular SUVs/CUVs and designed to offer reliability and durability both off-road and on.
Sentury also launched the Delinte Bandit CrossOver CUV/SUV tire, which features an "aggressive" tread pattern, dual sidewall design and offers reliability for both on-road and off-road applications, the company said.
Sumitomo Rubber North America Inc. (SRNA) released the Falken WildPeak R/T late last year and added sizes in 2023. The R/T targets LT and SUV customers looking for ultra-aggressive tread designs, especially for lifted trucks and trucks used to tow and haul. The tire was selected as an OE fitment on the 2023 Toyota Tundra TRD and the Meridian Edition of the 2023 Mazda CX-50 compact crossover.
Tireco Inc.'s newest addition to its Patagonia light truck line is the A/T Pro, an all-terrain version to the lineup. The A/T Pro is designed to work well on any terrain, in any condition, including snow, as the product carries the industry's 3-Peak Mountain Snowflake designation.
The tire has a widened contact patch that maximizes road grip while improving off-road traction and on-road comfort, the company said.
Late last year, Toyo Tire USA released the Open Country R/T Trail, an on- and off-road rugged-terrain tire that delivers better off-road grip than a traditional all-terrain tire, most evident in sand, mud and deep snow.
The R/T Trail sits between A/T III and the R/T (introduced in 2014) in the Open Country lineup. The R/T Trail is a more aggressive tire than the A/T but offers a more quiet ride and better highway performance than the R/T, Toyo said.
Private brand marketer Unicorn Tire Corp. expanded its Mastertrack line, adding passenger and light truck tires to its portfolio.
In the first phase of the expansion, Unicorn said it was releasing seven P/LT products in the fourth quarter that cover 187 SKUs.
Those include: the M-Trac Tour passenger line, with 20 sizes fitting rim diameters covering 14- to 17-inches; the M-Trac HP high-performance line, which comes in 11 sizes covering 17- to 20-inch rim diameters; the M-Trac CUV, designed for crossover vehicles, will have 22 sizes covering 16- to 22-inch rim diameters; the M-Trac HT highway SUV and light truck tire, with 19 sizes covering 16- to 18-inch rim diameters; the Badlands AT, an all-terrain tire, with 28 sizes covering 15- to 20-inch rim diameters; the Badlands RT, a rugged-terrain tire featuring 16 sizes ranging from LT285/75R16 to 37x13.50R24LT; and the Badlands MT, an aggressive mud-terrain product consisting of 17 sizes ranging from LT285/75R16 to 37x13.50R24LT.
Phase Two of the PLT launch is expected to be completed in Q2 of 2024. That will include a dedicated all-terrain tire for CUVs and crossovers, as well as a high-rim-diameter, ultra-high-performance line.
Yokohama Tire Corp. added 17 Euro/hard-metric sizes to its Geolandar X-AT extreme all-terrain tire line engineered for pickup trucks, Jeeps and SUVs. By year-end, the tire will be offered in more than 80 sizes, covering 15- to 22-inch rim diameters, the company announced July 6.
Yokohama said the Geolandar X-AT, which features a dual-sidewall design, “is known for offering the ultimate off-road performance without sacrificing any on-road comfort.”
The dual-sidewall design allows customers a choice of which look they prefer, Yokohama said. The line-up includes F-load-range sizes for heavier carrying capacities.
In March, Yokohama added the Geolandar A/T XD to its line. It is described as an all-terrain “work truck” tire engineered for full-size pickup trucks and commercial vans.
The new Geolandar iteration is severe-snow-service-rated (3-Peak Mountain Snowflake) and is designed to be studded for enhanced year-round on- and off-road traction, Yokohama said.
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