TROY, Mich. — The Michelin and Pirelli brands earned the highest OE-quality ratings from new car owners surveyed late last year by J.D. Power for its latest Original Equipment Tire Customer Satisfaction Study.
Michelin earned the highest ratings in the luxury and light truck/utility categories, while Pirelli scored the top rating in the passenger tire category, J.D. Power said.
The ratings are based on responses from 26,131 owners of 2018 and 2019 model-year vehicles who were surveyed from October through December 2019.
Overall customer satisfaction with OE tires reaches an all-time high in 2020, a performance J.D. Power attributed to tire manufacturers' finding the right balance of performance characteristics — without making sacrifices that jeopardize the customer experience.
The annual study measures tire-owner satisfaction in four key areas, J.D. Power said: tire wear, ride, traction/handling and appearance. Rankings are included for three vehicle segments: luxury, passenger car and truck/utility.