Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • HUMANITARIAN
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. Manufacturers
January 20, 2023 11:11 AM

Kenda to promote Vezda UHP line in endurance racing

Bruce Davis
Tire Business
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Kenda Vice President Brandon Stotsenburg (left) and racer Jeff Courtney discussed Kenda's plan to use racing to promote Kenda's Vezda UHP tire line.
    Tire Business photo by Bruce Davis

    Kenda Vice President Brandon Stotsenburg (left) and racer Jeff Courtney discussed Kenda's plan to use racing to promote Kenda's Vezda UHP tire line at the 2022 SEMA Show.

    LAS VEGAS — Kenda Tire USA Inc. plans to broaden its motorsports activities in 2023 as part of a promotional effort to strengthen the Vezda name as Kenda's high-performance line.

    Among the company's new/revived efforts will be support for Jeff Courtney, a Kenda "brand ambassador" who's planning to run a full season in the World Racing League, a grassroots-style, multi-class racing series focused on endurance events of at least eight hours in length.

    Kenda has supported Courtney — who also operates his own recreational/trailer tire/wheel business, recstuff.com — at various times over the past two decades. This will be the first time, though, that Courtney will compete on Kenda tires, using the Taiwan tire maker's new Vezda UHP MAX tires.

    Courtney has yet to disclose which car he'll use for the 2023 WRL season. At the 2022 season-ending WRL event at Circuit of the Americas he competed in a BMW M4 sedan.

    Kenda and Courtney settled on the WRL as their venue of choice due to the series' open tire competition rule, according to Brandon Stotsenburg, Kenda's vice president, automotive.

    According to the WRL rule book, competitors may use any brand tire as long as it has a Uniform Tire Quality Grading treadwear rating of 180 or higher, be commercially available and not protrude further than 1 inch from the fender opening/flare as viewed from the top.

    Cooper Tire & Rubber Co. and Hankook Tire America were shown as series' partners in 2022. Both offered contingency rewards for top finishes.

    In addition to the return to on-track competition, Kenda will continue to support competitors in off-road racing.

    Related Article
    Goodyear revved up for 75th NASCAR season
    Hankook named spec tire for new grassroots series
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Icahn-owned Auto Plus files for Chapter 11 protection
    2
    Goodyear to trim jobs amid 'uncertain' economic outlook
    3
    Gills Point S acquires Hogan Tires of Maine
    4
    Bridgestone Americas creates corporate philanthropy post
    5
    Truck sector leads U.S. tire market; consumer down
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • HUMANITARIAN
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION