MONTREAL — Sailun Group Co. Ltd. believes it has established itself as a respected value-tier brand and, therefore, growth must come through innovation. Examples include its automated, state-of-the-art facility in Cambodia and the purpose-built electric vehicle tire, the EVRange.
In Canada, the company is promoting its new winter tire, the Ice Blazer WSTX, as the product it believes can offer comparable top-tier performance at a value-tier price.
"From concept to reality, developing our product line and launching a new product, we want to ensure we're exceeding expectations," David Pulla, Sailun Tire Americas (STA) manager of national sales for passenger/light truck, told tire dealers during an event in February at ICAR Mirabel motorsports complex in Mirabel, Quebec.
"We have our own rubber plantations, we have invested into natural resources, our R&D facilities. Everything that we're going to do is going to continue to drive the products' quality and the performance of our tires."
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STA, the Chinese company's North American arm based in Toronto, launched the tire in time to sell in 2022, promoting it as "Designed in Canada for Canada." The Ice Blazer WSTX was designed by STA engineers in Toronto and tested on roads throughout the country.