FINDLAY, Ohio — American Tire Distributors Inc.'s Hercules Tires unit has launched the the Hercules Avalanche XUV — which it claims is the industry's first dedicated winter tire for CUVs and SUVs.
Manufactured in the U.S., the Avalanche XUV features Snow Grip Technology, a collection of advanced integrated features that work together and equip the tire with improved cold weather capabilities.
When tested against the tire's previous generations, the Avalanche XUV stops up to 4 feet shorter in snow and up to 8 feet shorter on ice, Hercules said.
Features of the new tire include:
- A proprietary winterized tread pattern with Snow Grabber Grooves specifically designed to help trap and hold snow;
- Tailored thin-gauge full depth sipes to prolong tread life and provide a more responsive ride;
- Improved contact patch surface area to increase rubber contact with the road for a greater grip on ice; and
- Stud pins that provide the option for additional ice traction.
"CUV sales surpassed passenger cars as the most popular light-duty vehicle type for the first time in 2018. Even several years ago, in 2014, Hercules saw the trend emerging in the CUV and SUV market and introduced our premium all-season SUV/CUV/LT product, the Hercules Terra Trac Cross-V," said Steven Liu, senior director of proprietary brands at ATD.
"As the CUV continues to reshape the automotive landscape, the challenge for the replacement tire market is to keep up. We've taken that challenge head on and created the Avalanche XUV winter tire that specifically optimizes the performance of SUVs and CUVs when the weather turns cold."
Hercules has designated the Avalanche XUV with the industry's three-peak mountain snowflake symbol, signifying its certification in severe weather performance.
Available in the most popular SUV and CUV sizes, the Avalanche XUV is backed by the Hercules Performance Promise providing drivers with road-hazard coverage, a 45-day "Trust our Ride" satisfaction trial and workmanship and materials coverage.