Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • HUMANITARIAN
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. Manufacturers
January 04, 2023 03:24 PM

Goodyear unveils 90% sustainable demonstration tire

Rubber News Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    tire soybean goodyear-main_i.jpg
    Goodyear

    Goodyear has unveiled a 90% sustainable demonstration tire and plans to bring a 70% sustainable tire to market in 2023.

    AKRON — Goodyear unveiled a demonstration tire comprised of 90% sustainable materials on Jan. 4 — proving the company's ability to produce a consumer tire with a high level of sustainable material content — with plans to sell a 70% sustainable tire this year.

    The Akron-based tire maker said the demonstration tire passed all regulatory and internal testing. It also offered the potential for fuel savings and a reduced carbon footprint due to its lower rolling resistance compared to a reference tire made from traditional materials.

    The demonstration tire is made up of 17 sustainable ingredients — defined as bio-based/renewable, recycled material or material produced via sustainable practices — across 12 tire components.

    This includes four different types of carbon black for compound reinforcement produced from methane, carbon dioxide, plant-based oil and end-of-life tire pyrolysis feedstock; soybean oil for compound pliability in changing temperatures; silica produced from rice husk waste residue (RHA silica) for improved grip and reduced fuel consumption; polyester recycled from post-consumer bottles for use in tire cords; bio-renewable pine tree resins for enhanced tire traction and performance; bead wire and steel cord from steel with high-recycled content for structural reinforcement; and ISCC-certified mass balance polymers from bio- and bio-circular feedstocks.

    Today, Goodyear boasts eight product lines — and some racing tires — that include soybean oil, and it has more than doubled its use of RHA silica since 2018.

    While bringing a tire comprised of 90% sustainable materials will require further collaboration with its supply base, the company said, Goodyear is working to bring a tire with up to 70% sustainable material content to market in 2023.

    "With the introduction of a tire with up to 70 percent sustainable-material content, Goodyear is demonstrating tangible commitment with in-market solutions to building a better future," the company said.

    Chris Helsel, senior vice president of global operations and chief technology officer at Goodyear, said this past year has been "pivotal" for the tire maker toward achieving its goal of producing a 100% sustainable tire.

    "We continue to make progress toward our goal of introducing the first 100% sustainable-material tire in the industry by 2030," Helsel said.

    "We researched new technologies, identified opportunities for further collaboration and utilized our team's tenacity to not only demonstrate our capabilities to produce a 90% sustainable-material tire, but to also produce a tire with up to 70% sustainable-material content this year. Our team continues to showcase its innovation and commitment to building a better future."

    Related Article
    Update: Goodyear integration 'on track' as leadership team changes
    Apollo Tyres targeting carbon neutrality by 2050
    Bridgestone showcasing 'sustainable mobility' at 2023 CES
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Icahn-owned Auto Plus files for Chapter 11 protection
    2
    Goodyear to trim jobs amid 'uncertain' economic outlook
    3
    Gills Point S acquires Hogan Tires of Maine
    4
    Bridgestone Americas creates corporate philanthropy post
    5
    Truck sector leads U.S. tire market; consumer down
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • HUMANITARIAN
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION