LUXEMBOURG — Goodyear is claiming an industry first — the first company to bring to market a tire with verifiable winter tire traction and top-rated low rolling resistance.
The tire — a new all-season line designated for OE fitment later this year with French car maker PSA Groupe — carries the tire industry's 3-Peak Mountain Snowflake (3PMSF) designation for winter traction as well as a "A" rating for low rolling resistance under the European Union's tire labeling regulations.
Goodyear did not identify which model has gained this distinction; the company's current all-season offerings in Europe are sold under the Vector line. The tire is designated for OE fitment on the 2021 Peugeot 2008/3008/5008 compact SUVs, DS3 and DS7 Crossback; additional fitments are expected as well.
Goodyear calls this achievement — combining a traction level to meet the severe snow 3PMSF requirement, while also delivering rolling resistance performance — as "significant" and representative of its efforts to develop products that fit the company's vision of future mobility solutions.
The project represents a cross-functional collaboration between Goodyear's technology teams in Luxembourg and Germany, the company said, leveraging recent tread pattern developments and new rubber-compounding formulations.
"This project is a great example of anticipating the needs of the customer, demonstrating our technical superiority, and converting advanced technology into customer benefits," Xavier Fraipont, Goodyear's vice president of EMEA product development, said.