PARIS — Goodyear has landed the tire supply contract for a new touring-car-based electric-vehicle racing series that's being organized by Eurosport Events, the promoter of the FIA World Touring Car Cup and other motorsports series.
The new series, dubbed Pure ETCR, will take wing in 2021 after four demonstration events in 2020. The series will invite car makers to participate with race-prepped small touring cars that initially will use a standard electric motor/battery combination — rated at 500 kW (670 hp) — connected to a rear-wheel-drive chassis layout.
Goodyear said it is developing a treaded race tire for Pure ETCR that will incorporate technologies used in the tire maker's latest electric vehicle tires and its Eagle F1 SuperSport ultra-high-performance range.
The definitive tire specification — using a "proven" motorsport construction with a treaded design — will be unveiled in spring 2021, ahead of the first Pure ETCR event, Eurosport Events said.
Having a treaded tire design means Pure ETCR drivers can use the same tires in wet and dry conditions, reducing the number of tires needed per event. This aligns with Goodyear's and Pure ETCR's mission of working together to find sustainable solutions for the future of mobility and motorsport.
It also mirrors the philosophy Group Michelin and the FIA espouse for Formula-e, the single-seat, open-wheel formula car-based electric racing series that debuted in 2014.
Mike Rytokoski, vice president and chief marketing officer, Goodyear Europe, said this partnership with Pure ETCR is "much more than just supplying race tires. Together, we will use racing to develop technology to thrill the next generation of high-performance driver."