AKRON — Goodyear has launched a passenger tire, the EcoReady, whose material content is described as 70% sustainable, the company said in its recently released 2023 Corporate Responsibility Report.
The new product, listed on Goodyear's product website as an all-season sport-performance tire, was launched in the U.S. in December 2023 in two sizes, 235/45R18 and 255/45R19, and sells for $275 and $330 per tire, respectively.
The EcoReady is engineered with soybean oil, to reduce the use of petroleum-based oil, rice husk ash silica and sustainably sourced natural rubber, Goodyear said. Goodyear had signaled plans in January 2023 to launch such a product.
EcoReady has "the industry's highest level of sustainable material content to date," Goodyear's new CEO and president Mark Stewart said in a press release about the CSR.
Goodyear claims the EcoReady's asymmetric tread design provides stability in dry conditions and helps maintain grip in wet conditions, with a tread pattern designed with contoured edges to offer a quieter ride.
Goodyear does not indicate which vehicles it's targeting with this product but states the EcoReady is W speed rated and has an XL load rating.
