RICHBURG, S.C. — With every tire that Giti Tire Manufacturing (USA) Ltd. rolls out of its Richburg factory, the company makes a statement.
"Made in U.S.A."
That statement has been true now since 2017, since Singapore-headquartered Giti Tire opened the factory in Richburg, in rural South Carolina. .
But "Made in U.S.A." means even more than that for Giti.
It means taking American ingenuity and combining it with innovation to optimize performance and safety standards of its products, all to match the expectations of American consumers.
"Made in America" means taking manufacturing to new levels, Giti said, through greater automation and higher efficiencies. It means continually reinventing, rethinking, reimagining every aspect of tire development to ensure tires built here meet U.S. market demands.
"This is the beginning and the reinventing," Phang Wai Yeen, CEO of Giti Tire Manufacturing (USA), said during a recent open house at the Richburg facility. "Actually, this factory is a really good example of reinventing 'Made in America.' "