LOS ANGELES — Prinx Chengshan Tire North America Inc.'s Fortune Tires brand has become the exclusive tire partner of USA Pickleball, the national governing body for the sport.
According to Prinx Chengshan, the multi-year partnership aligns with its goal of increasing brand recognition and supporting the growth of Pickleball, which is reported to be one of the fastest growing sports in the U.S.
The Pickleball Diamond Amateur Championships will be held Dec. 3-10 in Holly Hill, Fla.
Ken Coltrane, vice president of product development and marketing for the Fortune Tires brand, said his firm's tires "are designed with the customer in mind, offering a combination of quality, reliability and affordability that makes them the perfect choice for pickleball enthusiasts and drivers everywhere."
Fortune Tires also give fans the opportunity to win prizes by engaging with the company via social and digital channels, and by visiting participating retail locations.
Samuel Felberbaum, president of Prinx Chengshan Tire North America, said the Fortune brand will support the expansion of the pickleball community across the country for years to come
Fortune Tires and USA Pickleball will promote the sport through events, tournaments and training programs.
Pickeball — a sport that combines elements of tennis, badminton and ping-pong and is played with a paddle and plastic ball with holes — was invented in 1965 and has grown exponentially in the U.S. and Canada in the recent years, as well as internationally, according to USA Pickleball.