HANOVER, Germany — Carlstar Group L.L.C. is displaying its first batch of Carlstar-branded specialty tires at Agritechnica Expo 2023 in Hanover, being held this week.
The Carlstar Group is showing off several specialty tires bearing the Carlstar name, including the Versa Turf, Turf Master, Fairway Pro, Turf Trac R/S, AT 489 and All Trail tires.
Carlstar said the booth "serves as an excellent platform for engaging with valued customers and partners."
In late July, the Franklin-Tenn. based specialty tire and wheel manufacturer began transitioning the bulk of its tires to the Carlstar name, dropping the venerable Carlisle brand name it has used on its tires since taking over the tire and wheel business in 2013 from Carlisle Companies Inc.
Carlstar Group CEO Jacob Thomas said the Carlstar brand name "will reflect the company that designs, manufactures, sells, and supports the product. This strategic move will also enable us to promote a brand exclusive to the specialty tire and wheel space."
Thomas emphasized the name is the only attribute that has changed on the tires.
"Our people, facilities, processes, premier product quality and dependability and the entire value proposition that has made Carlstar the preferred one-stop shop destination for specialty tires and wheels for the last 100 years remains the same," he said. "We are building on the first 100 for the next 100."