FORT WORTH, Texas — Bridgestone Americas Inc. launched two tires recently under its Bridgestone and Firestone brands that are optimized for different driving experiences.
The Nashville, Tenn.-based tire maker released the Turanza QuietTrack, an all-season touring tire that offers upgraded performance over the Serenity Plus that it is replacing in the Bridgestone line, and the Firestone WeatherGrip, a product new for Firestone in the burgeoning all-weather category.
The tires were part of four new products — the other two were light-truck offerings, the Firestone Destination A/T2 and Destination X/T — that were unveiled at a ride-and-drive event in mid-May at Texas Motor Speedway.
Robert Saul, director of consumer tire product strategy, U.S. and Canada, for Bridgestone Americas Tire Operations (BATO) called the Turanza Bridgestone's ultimate touring tire.
"It's our best in class," Mr. Saul said. "This is for the customer who is willing to spend a little extra to get the best that we have to offer them in the way of a luxury, quiet, comfortable tire, with great traction in all conditions, something all-season tires are faced with, and a good long wear life."