ATLANTA — Bridgestone Americas Inc. applied its Enliten technology to a new all-season ultra-high performance (UHP) tire, the Potenza Sport AS.
Designed to meet the demand of the performance all-season segment, the Sport AS is meant for year-round driving in all conditions — including winter weather.
"The all-season segment is the largest and most important," Will Robbins, director, consumer product strategy at Bridgestone Americas Inc., said. "(We asked), 'How do we take that Potenza DNA and make it available across a wide range of vehicles for something people can drive year-round?'"
The Potenza Sport AS officially launched Sept. 1 with 48 sizes for 16- to 22-inch rim diameters. An additional 28 sizes will launch in 2024, the company said.