BFGoodrich, Bass Pro Shops offering tire-inspired fishing shoe

GREENVILLE, S.C. ― Michelin North America's BFGoodrich tire brand, in association with Bass Pro Shops, has introduced a fishing shoe inspired by tire technology.

The World Wide Sportsman Grip Current addresses some of the footwear challenges fishing enthusiasts face, including traction on wet, slippery surfaces, Michelin said.

The new shoe, available exclusively at Bass Pro Shops, borrows technology from BFGoodrich tire research and development. The shoe gives anglers more comfort and flexibility as well as predictable grip on boats and docks, without leaving scuff marks, the company said.

The soles of the shoe feature grooves and siping to allow water to evacuate laterally from the bottom of the shoe – a technology that is used by BFGoodrich to improve tire performance in wet conditions. A proprietary rubber compound helps the shoes improved grip on wet surfaces, the tire maker said.

The shoe also features breathable, quick-drying mesh uppers that disperse water and are treated with 3M Scotchguard blood- and oil-resistant substance.

"BFGoodrich is a brand that helps performance enthusiasts to do what they're passionate about," Tom Jupena, director of brand licensing, said.

"BFGoodrich enables performance, whether it's rugged all-terrain tires that help anglers drive to the hardest-to-reach off-road fishing spots, tires that bring reliability on cross-country road trips, or shoes that keep you secure on the deck of a fishing boat."

The World Wide Sportsman Grip Current shoes are available in-store or online for a suggested retail price of $69.99.