SANTA ELENA DEL UAIREN, Venezuela — Tire Group International L.L.C. (TGI) has established a Cosmo Tires-branded retail store Venezuela, its first outside of the U.S.
The new store, in Santa Elena del Uairen, is a collaborative venture with BV Pneus, TGI's partner in Venezuela of the past 15-plus years.
The 21,000-sq.-ft. facility is designed to showcase the complete range of TGI's Cosmo-brand tires, including passenger car, light truck and truck/bus radials.
"We are incredibly excited to join forces with BV Pneus to introduce the first ever Cosmo Tires Retail store in Latin America, setting a new standard in the region," Ernie Rodriguez, vice president of LATAM sales for Cosmo Tires, said.
"Aligned in our commitment to exceptional customer service and providing quality products at an affordable price, this partnership with BV Pneus is a celebration of shared family values and a promising venture."
BV Pneus President and Owner Josair Rodriguez added: "This unique opportunity highlights Cosmo Tires' commitment to building brand awareness and delivering a quality product for the value-conscious consumer.
"This is a model that we plan to replicate throughout Venezuela and in other markets in the region in the very near future."