Tire Business has given out the Tire Dealer Humanitarian of the Year award since 1994. The award is given to an independent tire dealer or retreader who during the past year has made significant contributions to the betterment of their community through charitable and/or public service work. Nominations are judged by an independent panel.
The winner receives the Tire Business Tire Dealer Humanitarian Medal and a check for $2,500 to be donated to the charity of the winner's choice.