FORT WAYNE, Ind. — Every year McMahon's Best-One Tire & Auto Care invites its commercial customers and vendors to a golf outing for a day of fun, camaraderie and networking. But the dealership has an ulterior motive: Generating donations for a local charity.
The plan seems to be working. Every year for the past seven years the guests have stepped up and donated an increasing amount of funds for a featured charity.
This year the golf outing pulled in a record $24,750, which was donated to two local non-profits: Wreaths Across America and the Veterans National Memorial Shrine and Museum.
It is this focus on charitable giving and volunteering in her local community that earned McMahon's Best-One President Kim McMahon the Tire Business Tire Dealer Humanitarian Award this year.
The family-owned dealership has been hosting the annual golf outing for 10 years as a way to express appreciation to its customers, but decided seven years ago to add a charitable element.
"It came from an idea of 'Why can't we do something bigger?' Before it was, 'Let's get everyone golfing.' Every year we get bigger," said Patrick "Bubba" McMahon III, Kim's husband and a co-owner in the dealership.
McMahon's covers the cost of the outing and offers gift bags, refreshments and dinner, but then asks for donations to the featured charity via game holes, a silent auction of donated items and a 50-50 raffle (which Kim McMahon said the winner usually donates back to the charity).
"It's easy because it's a day where they didn't have to pay to play. They're coming out to hang out with us and golf and donate to this charity," she said.
This past July, the outing hosted about 70 commercial customers, vendors, store owners and salespeople and due to the large donation amount, the dealership felt it could spread the money between two charities.
Wreaths Across America also was the recipient of $21,000 from the 2021 golf outing and $20,000 from the 2020 event.
In 2019 the golf outing generated $16,341 for Honor Flight Northeast Indiana, which flies veterans from Fort Wayne to Washington D.C. to visit Arlington National Cemetery for a day, free of charge. McMahon noted that several employees' fathers are veterans and have participated in an Honor Flight.
Next year, McMahon's Best One's goal is to generate $30,000 in donations at the event.
During the golf outing, the featured charity representative talks about the organization's work before guests tee off.
Bubba McMahon said the charity rep will sit with him at one of the tees so every golfer who plays through has a chance to meet and talk with the representative.
The guests are asked to write their donation checks directly to the charity so they know McMahon's is fully covering the cost of the outing, he said.