Guest Column

The future of the growing off-road consumer tire segment lives at the intersection of form and function, and dealers who tap into this insight have the potential to grow their off-road tire sales.

When a privately held, essentially family-owned company loses its highly visible leader, even for a short time, it's an opportunity for the entire team to rally behind what that leader built and stands for. And for leadership at all levels to emerge even stronger.

A trial program under way is outfitting older cars and trucks with a system allowing vehicle-to-vehicle (V2V) and vehicle-to-everything (V2X; V2I infrastructure) communications.