PHOTOS: Michelin debuts X-Ice Snow in Quebec

Testing Michelin’s X-Ice Snow at Circuit Mecaglisse in Notre-Dame-de-la-Merci, Quebec. (Tire Business photo by David Manley)

The view heading into Montreal, Quebec. (Tie Business photo by Davdi Manley)

View upon landing at Montréal-Pierre Elliott Trudeau International Airport. (Tire Business photo by David Manley)

The snow fell hard and heavy at Michelin’s winter tire launch. Here is a view outside at Manoir Saint-Sauveur in Saint-Sauveur, Quebec. (Tire Business photo by David Manley)

To give the X-Ice Snow its more aggressive look, Michelin got rid of the large center channel of the X-Ice Xi3, employing, instead a center V-shaped tread pattern and wider grooves throughout the tire. (Tire Business photo by David Manley)

Michelin’a Dave Cowart talks about the tread design for the X-Ice Snow which will replace the X-Ice Xi3. (Tire Business photo. by David Manley)

The snow fell hard and heavy at Michelin’s winter tire launch. Here is a view outside at Manoir Saint-Sauveur in Saint-Sauveur, Quebec. (Tire Business photo by David Manley)

The biggest upgrade for the X-Ice Snow (right), versus its predecessor, the X-Ice Xi3 (left), is the angled V-shaped center tread. 

The snow fell hard and heavy at Michelin’s winter tire launch. Here is a view outside at Manoir Saint-Sauveur in Saint-Sauveur, Quebec. (Tire Business photo by David Manley)

The angled stud design of the X-Ice North was inspired by Michelin’s work with rally tires. 

Michelin North America Inc. unveiled the studless X-Ice Snow and the X-Ice North, a studded tire for Canada, at a media event in Saint-Sauveur and a test drive at Circuit Mecaglisse, north of Montreal, Feb. 26-28. 2020. (Tire Business photo by David Manley)

Preparing to test Michelin’s X-Ice Snow at Circuit Mecaglisse in Notre-Dame-de-la-Merci, Quebec, about 90 minutes north on Montreal. (Tire Business photo by David Manley)

No cones were seriously harmed in the testing on the X-Ice Snow. (Tire Business photo by David Manley)

Testing the X-Ice Snow in both a Hyundai Elantra and Ford Escape at Circuit Mecaglisse, a rally course and driving school in Notre-Dame-de-la-Merci, Quebec. (Tire Business photo by David Manley)

Comparative tests of the X-Ice Snow at Circuit Mecaglisse, in Quebec, included snow and ice drives with both new tires and tires shaved to 4/32 of an inch against two top competitor tires. (Tire Business photo by David Manley)

A deep snow test of X-Ice Snow at Circuit Mecaglisse, in Quebec. The tires were shaved to 4-32 on an inch to show the quality of tread wear, a nod to the 3-D sipes that run throughout the tire. (Tire Business photo by David Manley)

Testing the X-Ice Snow in both a Hyundai Elantra and Ford Escape at Circuit Mecaglisse, a rally course and driving school in Notre-Dame-de-la-Merci, Quebec. (Tire Business photo by David Manley)

Michelin’s Farrelll Scott talks about the X-Ice Snow at Circuit Mecaglisse in Notre-Dame-de-la-Merci, Quebec, about 90 minutes north on Montreal. (Tire Business photo by David Manley)

Testing the X-Ice Snow at Circuit Mecaglisse, a rally course and driving school in Notre-Dame-de-la-Merci, Quebec. (Tire Business photo by David Manley)

View of clouds above Cleveland, Ohio. (Tire Business photo by David Manley)