Yokohama revs up motorsports sponsorships
In the last two years, the Santa Ana-based Yokohama Tire Corp. has revved up its motorsports sponsorships and participation, adding events such as the TrophyLite R4 Series and Sonora Rally.
YTC photo
Travis Pastrana tackles Pikes Peak on Yokohama tires.
Travis Pastrana takes on extreme race conditions on Yokohama tires.
YTC photo
TrophyLite trucks run on Yokohama Geolandar M-T G003 tires.
Richard Prince/Yokohama
Cars vye for their places in the Porsche GT3 Cup Challenge USA By Yokohama at the Sebring International Raceway in Sebring, Fla., March 14-16.
Richard Prince/Yokohama
Cars vye for their places in the Porsche GT3 Cup Challenge USA By Yokohama at the Sebring International Raceway in Sebring, Fla., March 14-16.
YTC photo by Murilee Martin
Yokohama this year sponsored the 24 Hours of Lemons race.
YTC photo
Yokohama A054 tires are fitted on Travis Pastrana's Subaru for NRX.
Travis Pastrana's NRX vehicles are fitted with Yokohama A054 tires.
It also inked a deal with 24 Hours of Lemons, and extended its partnership with Nitro Circus Live. Easter Jeep Safari, the Porsche GT3 Cup Challenge USA and the Ultra 94 Porsche GT3 Cup Challenge Canada series.