Goodyear 2018 Customer Conference

RIch Kramer, Goodyear chairman, president and CEO, gives his presentation during the tire maker's 2018 Customer Conference.

RIch Kramer, Goodyear chairman, president and CEO, gives his presentation during the tire maker's 2018 Customer Conference.

Goodyear's 2018 Customer Conference came together around the theme of winning together.

Josh Linker delivers the keynote presentation at the 2018 Customer Conference in Nashville.

Goodyear highlighted some of its marketing campaigns during the 2018 Customer Conference.

Goodyear, which sponsored the Cotton Bowl this year, highlighted some of its marketing campaigns during the 2018 Customer Conference.

The Goodyear Cotton Bowl trophy was on display at the 2018 Customer Conference.

Guests attending the 2018 Customer Conference could stop by for an up-close look at Goodyear's sponsored race car.

Guests attending the 2018 Customer Conference could stop by for an up-close look at Goodyear's sponsored race car.

Dealers attending Goodyear's 2018 Customer Conference could see a sample of materials that could help with marketing.

This living mannequin was entertaining guests at the 2018 Customer Conference.