July 25, 2016 08:00 AM

Pirelli debuts P-Zero World in L.A.

Pirelli Tire North America Inc. has opened a premium single-brand retail store in Los Angeles called P Zero World.

Dave Anderson

A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space ay P-Zero World in Los Angeles

Dave Anderson

A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space at P-Zero World in Los Angeles.

Dave Anderson

A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space at P-Zero World in Los Angeles.

Dave Anderson

A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space at P-Zero World in Los Angeles.

Dave Anderson

A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space at P-Zero World in Los Angeles.

Dave Anderson

A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space at P-Zero World in Los Angeles.

Dave Anderson

The service bays at P Zero World feature a Formula 1 motif and the latest in tire and wheel servicing equipment.

Dave Anderson

The service bays at P Zero World feature a Formula 1 motif and the latest in tire and wheel servicing equipment.

Dave Anderson

The service bays at P Zero World feature a Formula 1 motif and the latest in tire and wheel servicing equipment.

Dave Anderson

The service bays at P Zero World feature a Formula 1 motif and the latest in tire and wheel servicing equipment.

Dave Anderson

P Zero World has been designed to attract the customers at very highest end of the retail performance tire market.

Dave Anderson

P Zero World has been designed to attract the customers at very highest end of the retail performance tire market.

It will serve as a pilot program as Pirelli considers implementing similar stores in markets with high concentrations of prestige automobiles, such as Dubai, Milan and London.