ONTARIO, Calif. — Aftermarket wheel, tire and automotive accessory supplier The Wheel Group (TWG) has hired wheel-industry veteran Gerry Geronimo to be its marketing manager.
In his role, Mr. Geronimo will lead the marketing efforts for 17 proprietary brands in the TWG portfolio, driving and expanding on the current brands strategy and focusing on the company's growth initiatives.
Mr. Geronimo most recently led marketing efforts at Vision Wheel Inc., and prior to that, he spent nearly a decade in multiple marketing functions at Wheel Pros.
"I know Gerry's work professionally and his sphere of influence inside of the wheel community, so I'm extremely excited to have him join our team," Vice President of Marketing Joe Podlovits said.
"He's a true hands-on enthusiast who understands the DNA of our business and I'm confident he'll be a driving force in taking our brands to the next level."
In addition the firm's portfolio of wheels, TWG markets Amp-brand tires for all-terrain / ultra-terrain vehicles.