BEND, Ore. — Les Schwab Tire Centers has selected Mike Broberg, chief financial officer for the past four years, as its next CEO, succeeding Jack Cuniff in early 2023.
Cuniff, who became CEO in 2018, earlier announced plans recenlty to retire by year-end. He will become chairman of Les Schwab's board of directors when the transition is complete.
Mike Broberg (left) will succeed Jack Cuniff as Les Schwab Tire Centers CEO in 2023.
"During his time as chief financial officer, Mike has been an integral leader in pursuing the company's strategy of growth and development," Cuniff said. "I have complete confidence in his ability to carry our great company forward and build on our tremendous success."
The board launched a national search for Les Schwab's next CEO after Cuniff shared his intention to retire earlier this year.
"We were incredibly fortunate to have had not only strong national interest, but also highly qualified internal candidates already on our executive management team," Cuniff said.
With more than 460 company-owned points of sale, Les Schwab Tire is considered the sixth largest retail tire dealership in the U.S.
"I am honored to take on this important role," Broberg said. "We've accomplished outstanding results over the last several years, and we'll continue to build on those results to achieve great things going forward. We are fortunate to have amazing employees dedicated to doing the right thing every day."
Les Schwab, which is celebrating its 70th anniversary this year, had its most successful year in the company's history in 2021 despite the ongoing COVID-19 pandemic and supply chain issues, Cuniff said.
"While the challenges continue, the company is strong and well-positioned for further growth and success.
"I'm so proud of all of our people and grateful for the opportunity to serve Les Schwab as CEO these past four years," Cuniff said. "I look forward to the transition and to continuing to be part of this wonderful company."
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