PHILADELPHIA — Bolt On Technology, a supplier of technology solutions for the automotive aftermarket, named two executives to head up its sales and marketing operations and to help with its growth plans.
The company named Thomas Ripple as sales director. He has 26 years' experience in software and software as a service (SaaS). In his new role, Mr. Ripple will be charged with conveying Bolt On's value proposition to auto repair operations across a variety of aftermarket subcategories.
His specific responsibilities will be to streamline and improve the sales process, oversee and grow the company's national sales staff and ultimately increase new business revenue, the company said.
Bolt On also promoted David Weston, an eight-year company veteran most recently serving as marketing manager, to marketing director.
Mr. Weston brings 17 years of digital marketing, campaign management, branding, advertising and strategic planning experience to the role, the company said.
In his new position, he will ramp up the company's efforts to create awareness, develop new business channels, oversee annual marketing budgets, direct the company's trade show efforts, and lead the company's advertising strategy, Bolt On said.
"The auto aftermarket is evolving. While every shop wants to better engage their customers, many legacy shops are resistant to change, or taking on new technology, even if it can benefit them," Tim Cifelli, Bolt On Technology's chief revenue officer, said.
"That means service providers need to do more education and consultation while speaking to them from a trust-building standpoint to address their pain points. Our ongoing changes are intended to give our customers and prospects a great experience regardless of how tech-savvy they may or may not be."
The changes are part of Bolt On's reorganization strategy announced earlier this year, designed to better define roles and responsibilities of the management team, while empowering key people to execute corporate strategy. The goal is to provide improved customer service, enhance value to customers and strengthen the company's positioning in the auto aftermarket, the company said.