COLUMBUS, Ohio — Americana Tire & Wheel (ATW) has added Kim Besst to its senior team as product marketing manager, the company announced June 26.
ATW is Kenda Tire USA Inc.'s distribution arm serving the North American towable trailer, utility, RV, marine and agricultural industries.
Ms. Besst's initial responsibilities include identifying brand growth opportunities and supporting marketing efforts while developing longer-term integrated marketing strategies to increase product sales and market share, the company said.
"A true integrated marketing professional, we are thrilled to welcome Kim to the team," ATW President Dave Craig said.
"Her product-brand experience is the perfect fit for this new role — one of significant importance to our group in its anticipated future contribution to our overall brand positioning, product development, communications and education both at the customer and consumer levels."
The company said Ms. Besst has a proven track record in growing brands and improving profitability, and she brings the data analytics and sales support skills necessary to enhance ATW's product positioning and aid in organic expansion with existing and future customers through field support.
The company added it intends to leverage her promotional expertise in customer engagement to strengthen relationships and spur growth.
Previously, Ms. Besst was senior brand manager at Bob Evans Restaurantes L.L.C., responsible for strategy development and execution to grow business through in-store and digital media. She also was a managing director at Ryan Partnership, where she was responsible for client relationship management and creative for major national and international brands including Nestlé.