SAN ANTONIO — The Aftermarket Auto Parts Alliance Inc. has hired Ron Fleischhacker as field sales manager – heavy duty.
Mr. Fleischhacker will focus on industry partnerships and heavy-duty sales initiatives for the Alliance and all of the Auto Value Truck Parts, Bumper to Bumper Truck Parts and All Pro Truck Parts distributor members.
"Alliance members have been in the heavy-duty game for a long time," JC Washbish, vice president of sales and marketing for the Alliance, said.
"By adding Ron to the team we have strengthened our position in the heavy-duty arena. Ron is an industry expert, well known and respected. He is the best guy to get the job done."
Mr. Fleischhacker has more than 30 years of industry sales experience, most recently as the business development manager for HDA Truck Pride.
Alliance has been involved in the heavy-duty program for over a decade and said it foresees "great opportunity to expand the HD business."
"While the automotive segment is generally what we are known for, the heavy-duty tools the Alliance has available as well as the customer focused, business-detailed approach by our distributor members is second to none," Dan Rader, vice president of product and category management, said.