BRUNSWICK, Maine — VIP Tires & Service has expanded and remodeled its Brunswick location, hosting a reopening celebration with the local community on Sept. 11.
VIP added 5,000 square feet to the existing location. The store added three services bays and now has seven, as well as new shop equipment, storage inside for up to 2,000 tires and an improved and expanded customer area that is five times larger than the previous one.
The Auburn, Maine-based company celebrated with a ribbon-cutting ceremony that included Ryan Leighton, assistant Brunswick town manager.
VIP has been identifying and renovating the customer waiting spaces in several of its older 59 stores.
"We value our customers and believe in giving them an outstanding in-store experience," President and CEO of VIP Tim Winkeler said. "In order to deliver on that, it's important we not only provide our customers with exceptional auto care service by highly trained technicians, but also with friendly and knowledgeable store staff, and a place where they can work or relax while they wait."
VIP added laptop bars for working, a coffee and drink station and large windows into the service bays so customers can see the work being done on their vehicles.
"Additionally, with more on-site tire storage, we can offer our customers a greater variety of tire manufacturers and price points to choose from, which helps to reduce total customer wait times," Mr. Winkeler said.
At the reopening event, VIP launched its Oil Changes for Education. Now through Nov. 15, VIP is offering $10 oil changes to all customers at its renovated Brunswick store with all of the proceeds benefiting local public schools. The program began more than a year ago at several VIP locations.To date, the dealership has raised more than $12,000 for local schools in Williston, Vt., and Framingham, Maine.
"Connecting to the local community is a big part of who we are as a company," Mr. Winkeler said.
It's a fun program that makes our customers feel good because they can take care of something in their routine auto maintenance schedule and know that by doing so, they are in turn helping the local school children in their community."
Family-owned VIP operates 59 locations throughout New England, including 35 in Maine, 19 in New Hampshire, four in Massachusetts and one in Vermont.