RIO GRANDE, Puerto Rico — The Point S Tire & Automotive Service USA group of tire dealers may be celebrating the cooperative's 40th anniversary this year, but another number is equally important: 555.
Or maybe 5-5-5.
Point S CEO and President Walter Lybeck revealed the group's five-year strategic vision during the 2023 Dealer Conference and Trade Show, held Jan. 26-29 at the Hyatt Regency Grand Reserve Puerto Rico.
It's a simple but aggressive plan — grow to 500 locations in all 50 states in five years.
Today, the group's members operate 275 points of sale in 29 states.
"Think about that. That is a massive growth curve," Lybeck told members at the general session. "We think we can do this with the programs we've established, but we'll have to monitor and adjust to change. This is going to create that much larger group we're looking for."