WAKEFIELD, Mass. — Yokohama TWS has appointed former Carlstar Group and Michelin North America executive Lawrence Harmon as regional president North and Central America (NCA).
According to Yokohama TWS, Harmon — who was hired in September 2023 by Yokohama Off-Highway Tires as president/global OE — will drive the NCA business strategy, leading market growth while continuing to develop the commercial team. He will report to President Elio Bartoli.
Harmon has more than 30 years of experience in the tire industry, and Yokohama TWS said he has a "proven track record in sales and marketing leadership" in the industry.
The company credits him for building "a strong team" at Yokohama OHT and strengthening customer relationships.
He was executive vice president of marketing and sales at Carlstar Group for eight-plus years (2015-2023) and held several other senior executive positions at Michelin.
Harmon said his priority in North and Central America "will be on enhancing collaboration with the replacement sales network. With our 'local-for-local' approach, we focus on providing tires and services that empower our customers and address their unique operational needs."
He said his team will work with its dealer network to achieve similar levels of share in the aftermarket. "Leveraging the full potential of our multi-brand portfolio, we are committed to providing tire solutions across agriculture, construction, material handling and two-wheeler markets."
