GREENWOOD VILLAGE, Colo. — Leeds West Groups (LWG) has hired brand marketing specialist Christine Perry to be its director of marketing.
According to LWG, Perry has over 25 years' experience in brand marketing, specializing in advertising through using data and market research. She most recently worked as director of marketing for Colorado Springs-based Learning LX. leading strategic marketing initiatives for franchisees.
Perry also was director of marketing for Grease Monkey International, as a marketing project manager at branding company TCAG, and was director for marketing for Western Dental Services. She began her career at Valassis Communications Co.
LWG CEO Derek Wessels said Perry's "diverse background in marketing and extensive experience is exactly what will help our team take on new opportunities and ultimately help expand and grow the company."
Perry has a bachelor's degree in marketing from California State Polytechnic University, Pomona.
"Leeds West Groups has a solid reputation in the industry for having great people and strong processes and I'm looking forward to helping the company grow through successful marketing strategies," Perry said. "I'm honored to be a part of such an amazing team and look forward to integrating myself with operations, which is critical to growing a strong brand."
LWG is an investment fund that operates 123 franchised auto service and tire retail locations in 18 states, including 84 affiliated with Midas International, 39 with Big O Tires and six with SpeeDee Oil.
LWG ranks as the 11th largest independent tire dealership in the U.S., according to Tire Business data.