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March 12, 2020 02:02 PM

Lucas Oil promotes Dave Wonser to VP of brand development

Tire Business Staff
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    CORONA, Calif. — Lucas Oil Products Inc. has promoted Dave Wonser to vice president of brand development, a new position.

    Mr. Wonser has been with Lucas Oil for nearly 15 years, holding positions as account executive, studio director, multi-media director and director of technology.

    In his new position, Mr. Wonser will oversee a wide array of business functions, including branding, product development, online and offline promotions, and market research.

    "Dave has been part of the Lucas Oil family since 2005 and has always remained a versed professional. He played an integral part in developing Lucas Oil Production Studios in 2007 (and) developed and launched Lucas Oil Racing TV," Lucas Oil COO Thomas Fredrickson said.

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