REYNOLDSBURG, Ohio — Kenda Tire USA Inc. has hired experienced salesmen David Alari and Rob Schussler as sales managers, covering the western and eastern region, respectively, overseeing business in both consumer (passenger, light truck and SUV) and specialty tire categories for sales to the dealer and distributor channels.
Both men also will be responsible for growing the Kenda traction program with Kenda's authorized distributors, and both will report to Vice President of Automotive Brandon Stotsenburg.
According to Kenda, Mr. Alari previously worked for Mickey Thompson Tires for nine years, managing North America.
"Kenda has added significant new products, which should offer great growth opportunities in the western U.S. and Canada," Mr. Stotsenburg said. "David brings great business and sales knowledge to provide our channel partners with front line support to bring Kenda's value proposition to market."
Mr. Alari, who lives in Rancho Cucamonga, Calif., will report to Stotsenburg. He said he is excited to be a member of the Kenda team.
"... I believe the variety of products represents a solution and compelling value to distributors, dealers and consumers. The products are produced at a top tier quality level and offered at a value price," Mr. Alari said. "Kenda has also put programs in place to provide better margin opportunities for our channel partners."
Mr. Schussler, who lives in East Stroudsburg, Pa., worked worked for Cooper Tire & Rubber Co. for eight years in similar roles and with other consumer products companies.
"Rob brings strong knowledge of the front line work it takes to grow a brand like Kenda with independent dealers," Mr. Stotsenburg said. "His tactical marketing background should be an additional benefit for our partners to bring Kenda's value proposition to market."
"With premium products, strong programs and better margin opportunities, I believe the Kenda brand represents a compelling value for the independent tire dealer," Mr. Schussler said.