Goodyear adds Chamarthi, Roland to executive team

AKRON — Goodyear has hired a pair of former Stellatis N.V. executives to fill key senior vice president positions.

The executives —  Mamatha Chamarthi, senior vice president and chief digital officer, and Will Roland, senior vice president and chief marketing officer —  will report to Goodyear Chief Executive Officer and President Mark Stewart.

"It's imperative that we understand our customers on a deeper level, and both Will and Mamatha allow us to leverage data and consumer insights to transform how we meet customer needs," Stewart, who joined Goodyear early this year from Stellantis, said.

"I am confident both will help us make agile and data-informed decisions, and I am excited to have them join team Goodyear."

Chamarthi previously served as chief software business growth officer for Stellantis, responsible for a software business that "consistently delivered year-over-year revenue targets."

In the new role, Chamarthi will oversee all aspects of digital business, in addition to traditional CIO responsibilities, Goodyear said. Chamarthi will also establish and execute a comprehensive digital strategy, encompassing solutions for products, plants, services and processes, the company said.

Roland previously was senior vice president of media, consumers, analytics and digital for Stellantis North America. In that role, Roland led integration of data, analytics and insights into influential consumer marketing channels, the company said.

"As CMO, Roland will play a pivotal role in steering Goodyear's brand and marketing strategies, driving top line actions and brand optimization initiatives outlined in the company's Goodyear Forward plan, using advanced analytics and market insights to inform decision-making, drive innovation and identify opportunities for growth and increased profitability," Goodyear said in a July 30 statement.