RESEARCH TRIANGLE PARK, N.C. — Get Spiffy Inc., an on-demand car care, technology and services company, has embarked on a mission to be "the employer of choice" for automotive services professionals.
As a part of this strategic vision, the company promoted Nicole Haight to chief people officer and hired Sheri Peck as head of talent acquisition.
Spiffy noted that competition for skilled automotive technicians and mechanics is fierce, making talent management a critical aspect of success in the automotive services industry.
"As we talk to our technicians, we're finding the automotive industry is failing to recognize their value," Spiffy CEO Scot Wingo said. "No service happens without the technician — full stop.
"At Spiffy, we are on a mission to change that lack of recognition, and our vision is to be the employer of choice in the automotive services industry. Through Nicole's leadership and the addition of Sheri to our talent acquisition team, we are steadfast in creating an inclusive and innovative culture. We aim to attract, develop and retain the best talent who are passionate about redefining car care."
After achieving multiple years of 90%+ year-over-year growth and closing a Series-C fundraising round, Spiffy said it is poised to invest in its people operations and fostering a talent pool.
Spiffy's mobile automotive service program hires W-2 technicians rather than using contractors. The company said about half its operations leadership started as technicians, showcasing the company's commitment to fostering career growth and development.
Haight, previously Spiffy's vice president of human resources, has been instrumental in crafting people-centric strategies that contributed significantly to Spiffy's growth, the company said.
"Her promotion reflects Spiffy's commitment to nurturing an environment that empowers the workforce to drive innovation and deliver best-in-class quality, setting the company on its path to become the preferred employer in the automotive services sector," the company said.
"Our mission is clear: attract, develop and retain the industry's best talent," Haight said. "We are at the forefront of a paradigm shift in the automotive industry, and I am excited to work with Sheri and our team to build an empowering and rewarding environment. Together, we will shape the future of automotive services."
Spiffy said its talent management approach combines competitive pay, a comprehensive benefits package, stock options and personalized learning and development programs, along with other initiatives such as company-sponsored ASE-certification.
Available in more than 50 markets, Spiffy's mobile service vans offer complete car care services including wash and detail, oil change, tires, brakes and other maintenance solutions onsite in more than 50 markets.